The Numbers That Double What Your SaaS Is Worth
Two SaaS businesses, both at £2M ARR. One sells for £6M, the other for £12M. The difference is not the product. It is a handful of numbers, and each one has a line you either cross or you do not.
Everyone who registers gets the recording and the full benchmark list afterwards, including the people who cannot make it live.
The Lines We Go Through
Buyers do not price a business on one number. They check a handful, and each one has a floor that makes you credible and a level that makes you expensive. We go through them one at a time, and for each one you get the benchmark, how a buyer tests it, and what usually breaks it in a SaaS or AI business.
| Metric | Credible floor | Premium line |
|---|---|---|
| ARR growth | 40% | 60% |
| Gross revenue retention | 90% | 95% |
| Net revenue retention | 105% | 120% |
| Subscription gross margin | 75% | 80% |
| Rule of 40 | 40 | 60 |
| EBITDA margin | 15% | 25% |
| Top-5 customer concentration | Under 40% | Under 20% |
| ARR per customer success head | £300K | £400K |
Every metric is split between VC funded and bootstrapped businesses, because the lines are the same but the time you get to reach them is not. We also cover runway last, since cash and burn are the numbers that are almost never right when a buyer starts checking.
Who This Is For
- Founders and CEOs of UK SaaS and AI businesses, whether you are raising, planning an exit in a few years, or simply want to know what your numbers say about you.
- CFOs, finance directors and financial controllers who want the list a buyer works through, in the order they work through it.
- Anyone at £500K ARR and above. Below £3M the scale question comes up on its own, and we deal with that too.
What You Get Afterwards
The recording and the full benchmark list go to everyone who registers, including no-shows. The session is educational and there is nothing to buy at the end of it.
Constantin Botnari
CIMA-qualified founder of ScaleWithCFO. Every engagement is delivered personally - the CFO you speak to on the first call is the CFO who builds your numbers. No delegation layer, no junior team.
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