SaaS Company Realises Their Financial Data Isn't as Solid as They Thought

The company was growing well, but the financial data wasn't keeping up. Salaries were lumped under one line, no breakdown by department. There was no view of CAC, payback period, or ROI on marketing. Revenue wasn't accrued monthly. Profit margins were unclear. The chart of accounts was messy.

“We're doing well, but it feels like driving a car with our eyes closed.”

• Rebuilt the chart of accounts to break down costs by department
• Fixed revenue recognition to reflect monthly accruals
• Created a clear P&L by function (sales, marketing, dev, operations)
• Added tracking for CAC, payback period, and marketing ROI
• Clarified COGS vs OPEX to show real profit margins
• Reviewed working capital metrics, including acid test ratio and cash runway

The founder now gets accurate monthly reports with real insight. They can finally answer basic but critical questions.

“I had no idea how much I didn't know. Now the numbers finally make sense - and we can actually use them to make decisions.”