SaaS Company Realises Their Financial Data Isn't as Solid as They Thought

🧩 Overview

Industry: SaaS
Stage: Growth
ARR: £3m
Service: Financial clean-up and reporting improvements

❌ The Problem

The company was growing well, but the financial data wasn't keeping up.

• Salaries were lumped under one line - no breakdown by department
• There was no view of CAC, payback period, or ROI on marketing
• Revenue wasn't accrued monthly
• Profit margins were unclear
• The chart of accounts was messy and not structured for insights

The founder put it simply:

“We’re doing well, but it feels like driving a car with our eyes closed.”

✅ What We Did

• Rebuilt the chart of accounts to break down costs by department
• Fixed revenue recognition to reflect monthly accruals
• Created a clear P&L by function (sales, marketing, dev, operations)
• Added tracking for CAC, payback period, and marketing ROI
• Clarified COGS vs OPEX to show real profit margins
• Reviewed working capital metrics, including acid test ratio and cash runway

📈 The Result

The founder now gets accurate monthly reports with real insight. They can finally answer basic but critical questions.

💬 Founder Quote

“I had no idea how much I didn’t know. Now the numbers finally make sense - and we can actually use them to make decisions.”